Ann Padley is an internationally-recognized strategist, educator and author.
Ann advises startups, scale-ups and Fortune 500’s alike on how to embed customer insight, human-centered design and behavioural science into commercial strategy.
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The Pricing Sprint: A proven playbook for turning pricing into a engine for growth.
For many, businesses pricing is seen as guessing game. Despite being one of the strongest levers for growth, it’s often driven by instinct, opinions, and half-answered questions.
Do we discount or hold the line? What do customers truly value? How do we translate that value to price?
The Pricing Sprint makes sense of both the commercial logic and the human behaviours that shape pricing.
Our practical 12-step method gives teams a clear, evidence-led way to make confident, consistent pricing decisions that drive sustainable growth.
Features & Publications
The 6 P’s of pricing strategy:
How to turn pricing into a
growth lever
Designing Transparent Pricing
Journeys: Practical steps for
retailers under CMA scrutiny
Why Pricing Needs a
Behavioral Reset in an
Era of Rising Costs
Customers Feel Squeezed.
These Companies Slashed Prices.
Once Upon A Boardroom… Leadership Lessons From Famous Fairy Tales