Coming in May 2026

A proven playbook for turning pricing into a engine for growth.

For many, businesses pricing is seen as guessing game. Despite being one of the strongest levers for growth, it’s often driven by instinct, opinions, and half-answered questions.

Do we discount or hold the line? What do customers truly value? How do we translate that value to price?

The Pricing Sprint makes sense of both the commercial logic and the human behaviours that shape pricing.

Our practical 12-step method gives teams a clear, evidence-led way to make confident, consistent pricing decisions that drive sustainable growth.

Have you ever felt that your business is leaving money on the table? Discounting under pressure, reluctantly raising prices, or struggling to articulate your value? These challenges are not just common; they're identifiable, measurable, and solvable.

Jenny Millar and Ann Padley have heard pricing described as a 'guessing game', 'black box', and even a 'dark art'. In 12 actionable steps, The Pricing Sprint transforms pricing from a daunting number-crunching exercise into a collaborative and evidence-driven process that empowers teams with the tools to achieve exceptional business results with confidence.

Packed with practical tools, actionable insights, and case studies, The Pricing Sprint guides leaders through the steps to consider customer needs, tap into the psychology of purchase decisions, and explore business data in new ways. The result: pricing strategies that are customer-focused, market-aligned, and designed for growth – and a team that is engaged and ready to implement them.

This is more than a book on pricing – it's a masterclass in shaping a sustainable commercial strategy that aligns with your values, builds customer loyalty and delivers measurable impact.